Target Market:                   ______________________________________________________________

Primal Tactic:          ______________________________________________________________

Primal Story:           ______________________________________________________________

                                                                Tool                                                              Frequency      

Telecommunications              ____________________                    ________________________________       

Direct Mail                             ____________________                    ________________________________       

Sales Calls                              ____________________                    ________________________________       

Advertising                             ____________________                    ________________________________       

Update Web Site                    ____________________                    ________________________________       

Print Communications            ____________________                    ________________________________       

Visual Communications         ____________________                    ________________________________       

Promotional Items                  ____________________                    ________________________________       

Public Relations                     ____________________                    ________________________________       

Trade Shows                           ____________________                    ________________________________       

________________                ____________________                    ________________________________       

________________                ____________________                    ________________________________       

________________                ____________________                    ________________________________       

________________                ____________________                    ________________________________       

________________                ____________________                    ________________________________