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Rodger B. Price
The Real-Life
Marketing Expert
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When you need a
speaker in marketing and strategic business information,
demand someone who has done it in real-life.
Rodger B. Price is not your ordinary marketing
speaker. He is definitely not some cog in the wheel, big corporate
guy who has never really done true marketing. He is the one
business-marketing expert who did it not only
to survive in a
highly competitive market, but also thrive. If you want instant
impact on your audiences, Rodger is the person to do it.
For more than twenty-years Rodger has been the
quintessential entrepreneur. Make that forty years if you count his
three years as a paperboy when he was nine. The manager of a pizza
restaurant at age twenty-one, by the age of twenty-four Rodger was
the top salesman for a medical label manufacturing company. At
twenty-six he was laid off because the company he worked for was
losing money. The funny thing was, he was paid by commission only
and was producing profits for the business.
In the middle of a recession, Rodger promptly began
his own company specializing in the healthcare field. As a
distributor and manufacturers
representative of medical labeling products and other products for
hospitals, he quickly built the business into a profitable
organization. He helped one neonatal anesthesia medical product
company grow so well, it hired him as their National Sales
Consultant to develop, train, and manage all their distributors
across the United States and Canada.
Gradually moving away from carrying several types of
products, Rodger refocused his energies on the business forms and
printing part of the company. Things went very well for many years.
Then something happened that changed everything – another recession
hit. Rodger was making a decent living but suddenly his company’s
sales and profits took a nosedive of 20%. He was in danger of losing
his business that he had worked so hard to start and grow. Rodger
knew that marketing was a good way to get more customers but really
didn't know much more. With time of the essence, he went to every
marketing seminar, read every marketing book, spoke to many
successful business owners. He became a marketing expert without
even knowing it. With this cumulative knowledge he put together his
first marketing plan. He tested various ideas and methods. What
happened was astounding! His sales went up 20%. That was 20% from
his previous best year, not his lower sales from the current
downturn. The best part was that his profits soared so much that he
bought out one of his top competitors and helped put another out of
business. He knew he was on to something dramatic so he continued to
learn and test his theories. Sales and profits kept going up. Rodger
loves marketing and loves to tell other entrepreneurs and business
owners about marketing. In December of 1999, Rodger sold his
business to devote his energy to working with other business owners
and entrepreneurs. His passion is marketing and teaching others that
they can market to success.
Rodger’s
twenty plus years of
real-life experience
proves that he knows how to successfully market a business in
today’s highly competitive world and even make money in a recession.
How many other
marketing speakers can say that?
Rodger puts his
time where his mouth is
Rodger has been a nominee for the Arthur-Young
Entrepreneur of the Year Award as well as the San Diego Jaycee
Citizen of the Year. He spent ten years with the American Cancer
Society raising funds for cancer research. He was a volunteer of the
year for the Child Abuse Prevention Foundation and started their
volunteer committee and speakers bureau.
He sat on the Communications/Marketing Committee for
the San Diego Better Business Bureau, which recently won the
Marshall A. Mott Award for Excellence in Communications. The award
signifies the San Diego Bureau as the nation's best Bureau during
the past year for communications to the community and its members.
He currently serves on the Promotions Committee raising fraud
awareness and raising capital to help in this fight. Rodger also
started the Speakers Bureau for the BBB and still speaks on their
behalf. He is an avid supporter of businesses and ethical business
practices.
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