Table of Contents
- Why you instead of other marketing
speakers?
- Why shouldn’t we use a member who has offered
to present
a program for free?
- How long are your presentations?
- Do you customize your programs?
- What is your business background?
- Your experience is not in our specific
industry, how can
you help us?
- How can we get extra value by engaging you?
- How do you handle expenses?
- What do you need from us?
1. Why you instead of
other marketing speakers?
In one word – experience. Ask the other
speakers if they have real-life know-how in marketing a business.
Most of these speakers are former employees of large corporations
who ran one small part of a marketing department with millions of
dollars in budget. They may even have an MBA. I started an MBA
program, aced the marketing class and quit when I found out they
didn’t teach what I needed to learn to run my business. I
developed, implemented, used, and fine-tuned the marketing methods
I teach my audiences. One more thing, I used my marketing skills
to survive and thrive because I didn’t have a million dollar
budget. Every dollar I spent had to bring in a profitable return
on my investment – because it mattered!
2. Why shouldn’t we use
a member who has offered to present a program for free?
Member programs have their place at certain
meetings but the old adage “You get what you pay for” definitely
applies here. Though some members have some good content, others
may speak well, and others may be able to organize their thoughts
into a coherent plan, finding all three in one place is usually
beyond a rarity. I have been a member of several national
associations during my business career. I have attended many of
these types of presentations. I can absolutely tell you the value
the audience receives from 99% of these free presentations is 99%
worthless.
I do have a great solution for you. We will
work with your association to find a member to sponsor me for my
presentations. This saves the association money and gives
extraordinary value to the sponsor member. Besides the value they
are bringing to fellow members, they will experience huge
credibility in the process and my testimonial of their
sponsorship. This works extremely well with manufacturers who are
trying to help their distributors sell more of their products or
gain an inroad with them.
3. How long are your
presentations?
My presentations are planned to fit your
available time, from 30-minute keynotes to 2 full days of
workshops. However, things don’t always go as planned so I am
flexible to adjust to your needs. I will do everything I can to
meet your requirements.
4. Do you customize your
programs?
Absolutely! I don’t just drop in buzzwords
every so often – I learn everything I can about the group and
industry. I do this through web research, telephone and e-mail
interviews with audience members, review of trade publications,
and incorporation of the meeting theme into the title, subjects
and handout materials. I will even be a “secret shopper” and visit
your establishment. Here is what an audience member said about my
presentation: “He knew our target market, he knew wordage that
usually only a company employee would know, terminology, target
markets, sales, our problems in the current market as of today.”
William Haus, Sales Representative - The SoCo Group
5. What is your business
background?
I started as an entrepreneur when I was
nine-years old. I was a paperboy when it wasn’t a career. I
started working for a local newspaper/print shop at thirteen and
was managing a local pizza parlor at twenty-one. By twenty-four I
was the top salesman for the medical labeling company I worked
for. At the age of twenty-six I was fired for making too much
money – on commission only – and began my own business. For almost
twenty years I grew the company from nothing to about $ 750,000 in
sales per year, with only two employees! I even bought out one of
my competitors. I sold that business at the end of 1999 to devote
my energy to helping other business owners and entrepreneurs make
higher profits to be able to buy out their competitors!
6. Your experience is
not in our specific industry how can your help us?
Though I may not have extensive experience in
your industry, I bring two extremely valuable things to the table.
First, I bring over twenty years of business experience to your
group. The principles I teach transcend industries and apply to
any type of business, both large and small. Second, though I will
learn everything I can about you industry I bring a fresh,
outsiders look at your industry that can expose unforeseen
weaknesses and astonishing opportunities. My background in
manufacturing, distributor sales, as manufacturers representative,
national sales and marketing consultant, and business owner also
carries an extensive range of experience.
7. How can we get extra
value by engaging you?
Many groups that hire me use me in two or more
capacities. I may be hired to deliver keynote address at an event
then added on for a breakout session or to facilitate. You obtain
a large discount on the second and/or third presentations while at
the same time saving the additional airfare and hotel
accommodations. I will work closely with you to help you obtain
your goals and stay within budget.
8. How do you handle expenses?
Whenever possible, I travel coach, looking for
the best rate. I never charge extra for anything but travel and
hotel. I pay all my own meals, tips, extras, etc. If at all
possible, I will try to book flights for different events and
fairly prorate the cost between the meetings. I understand from
first hand experience how important it is to save costs when it
matters.
9. What do you need from
us?
Immediately upon engaging me, I will start my
pre-program research. I will perform a brief telephone interview
with you then send a detailed questionnaire to complete and
return. I will ask you to send everything you can on your industry
including issues of trade publications, newsletters, corporate
reports, videotapes, brochures, and a list of people I can
interview about specific concerns and issues facing your industry.
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19 THINGS
YOU PROBABLY DIDN’T KNOW
ABOUT RODGER PRICE |
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Started speaking career as a marketing presenter for the
Small Business Administration business program
Was a 1998 Olympic Torch Bearer
Played Water Polo in College and was one of the top student
athletes
Was a national sales consultant at age 26
Has run 3 Marathons (Los Angeles, San Diego, New York)
His wife completed the Hawaiian Ironman Triathlon
Mother-in-Law completed Hawaiian Ironman Triathlon at
ages 65 & 66 (and placed third)
Father was a decorated World War II hero (and never said a
word about it)
Volunteer of the Year for the Child Abuse Prevention
Foundation of San Diego
Was companies top salesperson in his first sales job
Nominated for the Ernst & Young Entrepreneur of the Year
Nominated for the San Diego Jaycee Citizen of the Year
Is a pilot
Former Bobbysox and High School Softball and Water Polo
Coach
Can actually make a pizza by tossing it in the air
Had a relative on the Mayflower
A.B. with Honors in Major from San Diego State University
Has two children, a girl named Chandler & a boy named Tristan
Rodger and his wife Teresa found the name Tristan from two seperate
sources
19 THINGS AUDIENCES SAY ABOUT
RODGER PRICE
“professional and engaging
style”
“He quickly grasped the key issues our members face daily and
offered numerous suggestion to deal with them”
John Fiegel,
Executive Director,
International Slurry Surfacing Association
"When I was looking for a
speaker, I wanted someone who was going to give more specific
actionable tactics, not so much motivation or cheerleading. That’s
what we got, so I was very pleased”
Kimberly Ann Hardcastle
Marketing Director
The SoCo Group
“Very informative &
encouraging”
“Great marketing ideas”
“Very thought provoking”
Danielle Adams
President
Meeting Planning Experts
“I wish I had more time to
hear more ideas!”
“Very interesting”
Gabriela Castillo
Marketing Director
Las Rocas Resort and Spa, Mexico
“Your energy and playfulness
certainly add to the great content you shared”
“Great job – attention to detail”
Doug McPhee
Conferon & Meeting Planners International
San Diego Chapter
“motivating and educational”
Brett Tyrrell
Enterprise Rent-a-Car
"Rodger Price today was well
worth my coming here and I drove 3½ hours to get here from way up
north. And I was considering not coming down because I’ve been to
too many seminars and I thought, yeah another one. But I came in and
I’m very, very glad that I did."
William Haus
Sales Representative
The SoCo Group
“Steps of Marketing. Simple &
Efficient”
Nicky de Champlain
Director of Sales
CMG International
“Very informative. Got your
mind working”
Bernie Kaye
Owner
Entertainment Solutions West
“Good tools”
"Personable speaker – involved audience”
Madelyn Manusa
VP
PRA Destination Management
"It’s good to have a
presentation like this to remind of some of
things we’re overlooking."
Paul Oliver
CEO & President
The SoCo Group
“Rodger keeps the subject
matter interesting and moving quickly”
“Great information”
Jon Armstrong
Tour Group
Hotel & Convention Sales Manager
Enterprise Rent-a-Car”
“I liked the casual, laid-back
atmosphere”
“more time since there was so much good info! Thank you!”
Kristen Long
Sales Coordinator
KiddieCorp
“very motivational – makes one
want to take action…”
“I was brainstorming the whole session”
Kristine Entwistle
Special Events Manager
Scripps Foundation
"He knew our target market, he
knew wordage that usually only a company employee would know,
terminology, target markets, sales, our problems in the current
market as of today."
William Haus
Sales Representative
The SoCo Group
“Great ideas! Good examples. I
appreciate how you tried to personalize
it to my organization”
Alison Raphael
Events & Meetings Manager
BIOCOM
“Got me thinking outside my
box” “fresh ideas!”
Rebecca Miller
Marketing Manager
Hornblower
“Gave me some valuable tools I
can use anywhere”
“Great presentation! Good sense of humor”
Beth Madsen
Director of Reservation
Glorietta Bay Inn
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